Media Toolkit

Quick-Reference Publicity Tools

For Family and Consumer Sciences Professionals

The Family & Consumer Sciences Media Tool Kit will help you clearly and consistently communicate the value of the family and consumer sciences field. Simply click on the document to download it, and choose the format that works best for you. If you have any questions about this tool kit, please email

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Introduction to the FCS Media Tool Kit

How to Use the Toolkit MSWord Adobe PDF
The Role of PR MSWord Adobe PDF

Key Message Overview and Training

Developing FCS Key Messages MSWord Adobe PDF
FCS Fact Sheet for Secondary Programs (1 page) Publisher Adobe PDF
FCS Fact Sheets for Secondary Programs (2 pages) MSWord Adobe PDF
FCS Scenarios for Message Training MSWord Adobe PDF
FCS Key Message Architecture Example MSWord Adobe PDF
FCS Key Message Architecture Worksheet (blank) MSWord Adobe PDF

Understanding and Working with the Media

Understanding the Media MSWord Adobe PDF
Talking with the Media MSWord Adobe PDF
Selecting the Right Media MSWord Adobe PDF
Developing Story Angles MSWord Adobe PDF
AP Style Guidelines MSWord Adobe PDF


Sample Press Release on Obesity
Sample Press Release on CPFFE (Certified Personal and Family Finance Educator)